Scope of Digital Marketing in USA
Digital marketing refers to any strategy for the promotion or awareness of goods and services using electronic channels such as websites, social media, search engines, emails or mobile applications for brand promotion or brand awareness purposes.
It encompasses search engine optimization (SEO), pay-per-click advertising (PPC), content marketing strategies on social media such as pay per post ads on facebook etc., email marketing analytics reports as well as mobile application analytics reports as part of this approach.
Digital marketing is one of the fastest-evolved fields of economic activity today. Scope of Digital Marketing in USA: In this article, We’ll cover its scope in the US; Including recent developments, statistics, Job openings, income ranges, skill requirements and anticipated future growth.
Statista Estimates the Scope of Digital Marketing in USA
The United States of America is an internationally leading market for digital advertising, spending $132.32 billion (52.1% of total media spend).
There are multiple factors driving digital marketing’s expansion in the US, such as: An increasing number of internet users and buyers. As of December 2020, Internet World Stats estimated that 94.6% of America’s 312.32 billion people were online. By 2020, eMarketer projected that 69.8% of all internet users in America – roughly 230.5 million individuals – will shop online; by 2024 this number should rise to 278.3 million e-commerce buyers worldwide.
People are increasingly turning to smartphones and mobile applications. Statista estimated in 2020 that 275.66 million Americans, or 83.4 percent of the population, would own smartphones – while 2024 predictions estimate 86% smartphone adoption rates! App Annie predicts by 2020 Americans will have spent an average of 4 hours and 20 minutes daily using mobile apps; up 20% from 2019. Mobile devices provide digital marketers with several opportunities for tracking user behavior and preferences as well as providing highly tailored messaging to audiences with highly targeted messages.
The rapid pace of technological and intellectual progress. Emerging technologies, including AI, ML, big data analytics, cloud computing, the IoT, AR/VR headsets, blockchain technology and voice search/chatbot technology – has dramatically transformed digital marketing in terms of voice searches/chatbots/video marketing/podcasting/live streaming campaigns that are more engaging, data driven and data relevant.
Digital Marketing Jobs and Salary Expectations
Digital Marketing Jobs and Salary Expectations An increasing number of skilled digital marketers are needed across industries in the US as digital marketing grows in relevance and complexity for all sizes of companies and across all sectors. Indeed reported over 50,000 digital marketing job opportunities available as of April 2021 alone!
Here are some of the most in-demand digital marketing jobs in America:
A digital marketing manager oversees an organization’s digital marketing initiatives and is accountable for their development, implementation and ongoing management. Digital marketing managers also oversee the work of other digital marketing specialists such as search engine optimization specialists, pay-per-click advertising experts, content marketers, social media specialists and email marketers. An essential skill of digital marketing managers is their strong leadership, communication, analytical, and project management abilities, along with knowledge of a wide array of digital platforms and tools. As of April 2021, according to salary website Glassdoor, the average annual income for such positions in the US was $73,114.
SEO Professional
An SEO professional’s primary task is to increase a business’s website and content’s visibility in search results on search engines like Google, Bing, or Yahoo. Other tasks performed by an SEO expert may include keyword research and analysis, competitor analysis, technical SEO audits, link building, content development, performance tracking/reporting as well as performance tracking/reporting. They should possess expertise in web building, content writing analytics research as well as knowledge of how search engines evaluate websites – the average annual compensation for an SEO professional was $49 589 according to salary website Glassdoor in April 2021.
Content marketers
Content marketers specialize in content creation, distribution and promotion for specific audiences. It may create blog posts, articles, eBooks, white papers, infographics videos podcasts webinars or any other form of media relevant to that target audience – blog posts articles eBooks white papers infographics videos podcasts webinars etc – with their main duties including investigation strategy development implementation optimization dissemination evaluation as well as any necessary maintenance of existing material such as CMS social media analytics design design optimization distribution evaluation (Glassdoor reports that in April 2021 the average compensation of US content marketers was $56,779)
Social media marketers are professionals responsible for overseeing and growing a business or organization’s social media presence and reputation on various platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat and TikTok. This person also creates and posts engaging and relevant content for social media audiences, interacts with followers, influencers, and potential customers, and tracks results of these interactions. Strong abilities in content creation, communication, analytics, community management and trends recognition are essential for social media marketing success. According to Glassdoor reports that as of April 2021 the average annual compensation for social media marketers in the US averaged $50,473.
Email Marketer’s Job
An email marketer’s job entails creating and delivering targeted email campaigns to subscribers and clients of a business or organization, while simultaneously creating, managing and testing email lists as well as optimizing, automating and analyzing them. Email marketers also require expertise in copywriting, design, HTML coding and analytics software as well as knowledge of best practices such as the CAN-SPAM Act and General Data Protection Regulation (GDPR). According to Glassdoor data in April 2021, average annual compensation for US email marketers was reported as $57 741
Conclusion of Scope of Digital Marketing in USA
Digital marketing provides numerous prospects and advantages to organizations and professionals in the United States. Businesses may expand their consumer base through digital marketing techniques; increase brand recognition and loyalty with customers; improve service provision; ultimately increasing sales/revenue growth. Meanwhile professionals may explore rewarding careers while simultaneously expanding their abilities, creativity, and knowledge base through this form of promotion.
