Email Marketing Automation Strategy.

Marketing automation via email involves automatic sending of emails to your clients and potential clients compatible to pre defined set of events or triggers.

In addition to educating users.. that they are being informed automated email messages impart users with variety of messages to connect with your readers. In case of customers haven’t been using product after signing to use it or purchased it. If that’s situation you could establish trigger on accounts.. that are inactive for specific time period. This will automatically send messages describing all benefits of product as well as directions for getting started. This can be helpful in onboarding process and for converting customers during trial phase to paying customers.

Here’s an example provided by Pitch which encourages users who arent with software to begin with straightforward guidelines immediately:

If you discover.. that customers abandoning their carts prior to making payment you could email them anan automated email to push customers to reconsider their choice. Here’s sample from Everlane.. that encourages users to look over their carts.. that they have abandoned:

How to send automated emails

It works. That’s truth. Although it has been component of world of marketing over years its among perfect methods of generating leads.

Apart from lead generation Email automation can favor variety of advantages for your company. Like we mentioned earlier manual sending of hundreds of emails is an arduous procedure. If your company grows then it gets more difficult to connect with every person who comes in contact with it.

Through automation is now feasible to:

• Scale effortlessly
• reduce your time by creating an email or set of emails & then letting it operate automatically
• enhance engagement of your email list by sending it to appropriate people at appropriate moment compatible to preset events or times.

How do you start in field of automation of marketing emails?

Well begin by defining two main kinds of automated emails.. that you can set up: Events driven trigger emails as well as drip feed emails. material.

I. How To Set Up Trigger Email Campaigns With 5 Killer Examples

Its most widely used type of automated email often referred to as behavior and transactional email. emails.. that trigger are activated because of users behavior.. that is they are triggered by actions.. that subscriber decides to take (or isnt taking).

For highly effective trigger email.. that is based on an event You must plan and create perfect trigger strategy.

This is three pronged approach to set up triggers.. that work Email automation campaigns:

1. You must identify relevant triggers. those triggers.. that are pertinent to your companys goals. If for instance your aim is to rise amount of money you make abandoning carts can be key trigger. If youre trying to keep users engaged by sending an email asking them to sign up or offering discounts for birthdays.
2. Write thoughtful email Copywriting an effective message for each event is essential to campaigns success. Utilize fewer words use greater images & find right balance between what your audience wants to see as well as what you intend to communicate.
3. Choose Modern and mobile friendly email design It is true.. that even perfect email material is wasted if its poorly designed. In order to assure people read your messages look at with an well qualified templates for email and use an adaptive design responsive to mobile devices for greater engagement.

For you to get going weve provided some key customer actions which should create an automated workflow for email. We have also provided easy to follow images of real world brands:

How to Automate Emails in Gmail

A) Welcome E mails

Use email messages to welcome customers for signing up to your mailing list as well as deliver them with additional details about your business. Below is an example welcoming email from Glossier to welcome new customers. You can see.. that this email does an excellent job in explaining brands name and style to potential clients. In addition it introduces customers to some of Glossiers perfect loved items community of users as well as variety of support options.. that help make process as easy as it can be.

B) Transactional E mails

Customers want to be informed about their purchase via transactions related emails like purchase confirmations payments updates and shipping information for example. Below you will find an illustration for an email confirmation sent from Roark. Note how email is written with complete information about payment as well as promise of future updates and an enticing request for tracking orders at website.

C) REactivation emails

If your subscriber isnt engaging in your newsletters or subscribed over specified number of time it will be triggered by an Reactivation of youremail flow.. that reminds customers of your brands image. reactivation message from AirBnB below is an excellent example of innovative nature of business. Since people had stopped taking physical trips in midst of epidemic AirBnB decided to engage customers with virtual field trips in different areas of world in order in order to keep travel enthusiasm alive.

d) Absent Cart Emails

Research has shown.. that emails from abandoned carts have an extremely high emails from abandoned carts have highrate of open and are vital in recovering large sum of cash generated by abandoned carts. We are in love with abandoned cart emails from Lego which invites users to make purchase by click of button. email also offers no cost shipping on orders over certain amount. This could lead customers to boost value of their purchase.

(e) Birthday or Anniversary Emails

The sending of automated messages and maybe coupons for discounts can help your clients feel valued on significant celebrations. In addition to bringing smiles to faces of your customers you could improve customer satisfaction by thanking your customers for day of their birthday. Fitbit offers new way of greeting its customers Happy Birthday by making them active and live more healthy lifestyle.

II. Planning Drip Email Campaign To Meet Your Business Goals

Drip Email automation campaigns employ several emails.. that are sent to subscribers at different times and at different times to them move toward point of conversion.

Similar to.. that you can send several drip emails to retarget clients who unsubscribe to your services.

Heres an example Netflixs Win Back Campaign aimed at securing back subscribers together an established sequence of email. campaign is divided into three phases to keep users engaged for more than an entire month. It also prevents cancellation of their subscription.

Step 1

Netflix is aware of importance of keeping customers who are already loyal to them and has carefully planned plan to keep customers from resigning. When you unsubscribe and end you Netflix subscription it triggers an email sequence.. that begin with subscriber cancellation message with clear appeal to you to renew your subscription.

Step 2

For next 3 months you will receive an array of email messages.. that list all new films or TV shows.. that youre having trouble seeing so you might want to consider renewing your subscription.

Step 3

Following string of emails with your personal material ideas have been delivered via email therell be an extremely specific email.. that will highlight all advantages.. that come with Netflix membership.. that youre missing out with strong appeal to action which invites you to join Netflix.

Based on this comprehensive example It is evident.. that success of your marketing campaign will depend on way you structure your campaign from beginning to end.

A few of elements to consider when making drip marketing plan are:

• Your campaigns goal. Are you looking to reduce discontinuity increase sales increase loyalty and so on.? It will identify people who are your customers.
• What number of emails can you send & what is sequence of these emails?
• What kind of analytics do.. that youll use to gauge effectiveness of your efforts? Common metrics are open rates for emails and click through rate number of spam complaints unsubscribers as well as other.

Five Proven Tips To Get Most Out of Your Email automation

Theres no way to know sufficient to understand types of email messages you can use to send automated emails. It is important to remember some fundamentals before making your workflows operational and then sending emails.. that are automated to clients.

When creating your own Email automation campaign it is essential to establish specific purpose with clear goal in mind. It is important to stay clear of over saturation of information by fitting many stuff into one email. Be aware.. that goal of your email is to entice customers not to confuse your customers. Take look at this useful guide to how to set goals and drive revenue through automated email to simplify your marketing email campaigns. Also you will find most effective tips to improve effectiveness of your automated marketing campaigns:

a) Segment Your Users

When youre beginning to implement automating your emails dont get too quick. Instead you should take time to separate your customers compatible to their purchasing habits and demographics or even business to prevent mistake of sending same automatic emails to all users.

If you own an animal products business.. that has hundred customers. customers you serve are interested in food for pets fifty people are looking for cat food while twenty are looking at feeders for birds. You cant simply send same message to every single one of them. You can however utilize analytics to categorize users alike to their past browsing patterns or previous purchases prior to creating an appropriate set of emails specific to group.

B) Make sure you pay attention to personalization

Although some of automated messages may look monotonous however generally they are able to be customized in large part by adding simple details like recipients name address and even products they’ve purchased or expressed most interest in.

C) A/B Tests For E mails

If you are marketer then you have to test split testing your landing pages as well as calls to take. Did you know.. that certain marketing automation programs allows you to A/B test material of your emails? Through introduction of variations to text title pictures along with other aspects You can try different variations of your email to find out which gets most number of clicks from viewers before putting it within marketing campaign.

d) Think about Spam Filtering

The primary goal of automated email messages is to bring users back to your site or application. Therefore theyre seen as marketing communications and are considered spam. To stop your emails from being marked as spam:

• Make sure you use pure material with no misleading headlines.
• Make sure to send email messages only to subscribers who are interested rather than purchasing databases.
• Check out these more suggestions to getting rid of spam filter.

E) Take Your Measure

It is impossible to rise outcome of what you cant measure. It is therefore essential to set up important indicator of performance (KPIs) set up for evaluating outcome of automated emails you send out. few of most fundamental indicators.. that you can think about are rates of email delivery views rate open rate and click through rates.

On Choosing Right Platform For Email automation

After youve learned fundamentals of Email automation.. that is automated it is also necessary to have automated email software to begin. What software is best to suit your needs will determine your objectives. However it could located tea recipe with system.. that works with your CRM system to favor users with an easy system for managing your material as well as user information.

The second aspect to consider is handling of responses. In accordance with size of your business it should be possible to expand your campaign with ease. Additionally you will be able to schedule automatically welcome messages and scheduled replies like birthday or anniversary reminders as well as set behavior triggers and time based campaigns.

MoEngage we offer variety of Email automation tools. MoEngage Email automation software also allows you to make messages more efficient via other methods including SMS and social media messages making digital marketing very easy for your company.